Everyone today has taken up to blogging or is planning to setup a blog in the near future. It’s time that the blogs are taken a step further by promoting them on the Internet to get more traffic and maybe make money too out of it. It’s definate that everyone with a blog would like to have it discovered when a praticular keyword or keyphrase is searched for. Today with so many websites and blogs on the Internet, it is essential to focus on search engine optimization. Here are a couple of ideas that could give your blog or site a boost.

Hosting Your Blog
Many resources are available which allows one to host a blog for free but I strongly recommend investing in to a good domain name and hosting service to run the blog from your own domain. Initially, it may be a good idea to host the site on a free service provider, but eventually it should all be moved over to your own domain name.

Formating the Title Tags
Nothing goes far then a good formatted and descriptive Title tag. Try avoiding the blog name or your personal name in the title – do not waste the valuable space. Try and format the title such that they directly relate to the post that you have written as that would increase the overall importance of the page from the perspective of the search engines. Ensuring that you have good title tags is important while you are building up your blog readership as it is the search engines which are going to send you readers.

Post Often - Post Valuable Content
The more frequently you post valuable and feature rich posts, the more the bots and spiders will fall in love with your site. Search engines love fresh sites and fresh content and so it really makes sense to feed these content hungry bots and spiders with what they want. Posting something which is really valuable is like a cherry on the cake.

Rewrite URL Structure
Most of the blogging platforms allow you to tweak the URL structure. Go ahead and get a URL rewriting plug-in such that the URL does not show up like http://www.yourwebsite.com/?p=2 but something like http://www.yoursite.com/this-is-a-good-url-structure. The later one is a search engine friendly URL and it would also be a good resource to stick in some keywords.

Build Links
Yes, invest time in link building. Link to relevant sites and request them to link back to you. If you are blogging about a book or a story or a movie for that matter, link to the original web site. To add more value to links, format your link name such that it acts as a keyword. For example, lets assume that we are writing about Wolfram Alpha and you want to direct users to that post. Instead on hyperlinking on a word like “click here” use something like “Wolfram|Alpha: First Impressions“. Trust me, this has more weight and importance.

RSS Feeds
Don’t ask me the full form of RSS as it has changed many names. Way back in 1999 it stood for Rich Site Summary and was later dropped and given Really Simple Syndication as a new name. Remember that more and more RSS services are discovering feeds and indexing the content. Now that you have optimised the site, go out and spread the word.

Patching the Windows Operating System in an organization with multiple desktops and many flavors of operating systems is a mammoth task. It is vital for any Systems Administrator to ensure all systems are properly patched and updated to safe guard against virus, worms, and Trojans. The biggest challenge in running Windows Update on individual machines is the inconvenience of visiting each desktop and approving the updates manually. Moreover, the amount of bandwidth used at each desktop to download the updates is huge not to forget the lack of centralized reporting.

So why do we need a centralized patch management policy? Well, the answer is simple – the systems are prone to risks and threats when exposed to the Internet or medias like USB pen drives, wireless networks and devices, etc. We all, at some point, might have experienced or read about the havoc caused by Blaster or the Sasser worms. Today software vendors have stepped up the releases of emergency and critical updates in a formalized manner to encounter these threats. Microsoft’s Patch Tuesday is a good example that highlights that. To learn more about this program, click here.

WSUS from Microsoft is a boon to Network and System Administrators in this scenario. WSUS (Windows Server Update Services) is basically designed to run on a company’s network and automate the process of patching. This free product from Microsoft does a fair job of streamlining the overall patch management process of an organization with centralized reporting. For a Network or System Administrator it is just a simple task of installing the WSUS server on a system and then configures all Desktops to use the WSUS server for software updates. This can be easily achieved by creating a group policy and linking the policy to the correct OU using Group Policy Editor. The Desktops would automatically announce their current status to the WSUS server with details like which patches are needed to be installed, which patches have failed to install, which patches have been successfully installed, etc.

In a nutshell, WSUS seems to be a good product especially when there is no price tag attached to it and starting with WSUS 3.0 the reports have also improved over its predecessor.